How Things Have Changed

When I was a kid one of the things I used to look forward to was reading my comics at the weekend. I loved my comics and sometimes, if I was lucky, the comic would have a free gift with it. How different things seem to be now. I went to the Supermarket today and while Mrs Malone was choosing which magazines she wanted to burden the trolley with (she gets lots of them) I got bored. My eyes began to wander and I saw several shelves full of comics. Every comic had a free gift with it, and I cannot remember ever seeing a single comic on those shelves that did not have a free gift with it. It's all rather sad really. Do kids buy comics these days for the content or for the gift? Are the producers of comics afraid that if they do not include a free gift nobody will buy the comic?